Meet a Gem! Heidi’s Story + A 40+ Style Guide Flash Sale!

Hey lady!

I hope you’re having the best weekend!

One of my favorite things about Greater Than Rubies is that I’ve gotten to hear from so many of you! Thousands of you, from all over the world have been brave enough to share the thing you’re struggling with when it comes to style so that we can help you get past that and make more of the things that really matter to you happen! I just love it!!

One of the things you’ve told us over and over again is that it’s hard to figure out how to dress stylishly yet age-appropriately…especially over forty!

That’s how the 40+ Style Guide was born! We wanted to create a resource that specifically addressed the challenges of finding (or tweaking!) your personal style after age forty.

To make sure it was exactly what you (or the awesome 40+ lady in your life!) needed, we asked some of you to help us along the way!

Heidi is one of the lovely ladies who previewed the 40+ Style Guide! We loved getting to know her better, and asked her to share her story with you!

Here’s a little bit about Heidi!

I am a 40-something who loves fashion, coffee, candy and Jesus! I live in the Midwest and enjoy traveling and planning our next vacation.

I discovered Greater Than Rubies a few years ago on Pinterest and have followed Caitlin ever since! I love that she is resourceful and limits her spending by using what she already has.

What do you want to make more of happen?

I would like to free up my time and money to be able to save for more traveling. Eventually, I would like to take my teen daughter on a mission trip to Africa with our church!

Where are you in your style journey?

My style journey is ever-evolving. I am a mother and work in an office setting, and like to make sure I am age-appropriate but fun too!

My current style is classic mixed with a dash of trendy. I love a great dress, but will also throw on a blanket scarf and boots with it.

I love to bargain shop, but need to be better at using what I already have!

What would you tell a friend about the 40+ Style Guide?

When I heard about the 40+ Style Guide I jumped at the chance to participate! It ties in so well with my blog and lifestyle. It’s an age group that is missed!

Most of my friends are in the late thirties to forties age group. We all want to look great, but not dress like our grandmother or teen daughter! This guide is a wonderful place to start. It’s promoting using what you already have but in a refined way.

The guide has really helped me put things in perspective. While looking your best is great, it is also helping me save time and money for bigger opportunities!

Follow along with Heidi!




Want to grab the 40+ Style Guide for yourself or as a gift for the amazing 40+ lady in your life?

Use the code ONEFORONE to get 40% off today only!

Gifts + (Giveaways!) To Help You Make More of What Matters Happen!

Happy Sunday, sweet friend!

We’ve never done a gift guide before on Greater Than Rubies, because this whole thing started as a way to stop buying things I didn’t need, and since we turned the blog into a business, our focus has always been on helping use what you already have well first!

But we’re always in search of things that will help us make more of what matters happen, so we want to share some of our faves with you! These were either generously gifted by friends or we purchased them to gift to you!

We hope you’ll not only get ideas for yourself, but that you’ll also think of ladies you could bless! Do you have a friend who’s a single mama and could use some extra encouragement during the holidays? A coworker who’s going through a tough time? Encourage them + help them make more of the things that matter happen!

Yay! Here we go! 8 gifts to help you make more of what matters happen!


  1. The Simplified Planner Is this not the cutest planner ever?! It’s purposefully designed to give you a fresh start every day + create margin for the best things! Perfect for your bestie, sister, or mom!
  2. The 40+ Style Guide Learn how to transition your wardrobe to 40 and beyond so you feel more polished and confident than ever! This guide is a perfect gift for the amazing 40+ lady in your life, including your mom, sister, or friend! 
  3. A Tucker Up & Co Sign The words we put around us can have such an impact! Give your bestie, the kids’ teachers, or your co-worker a little extra encouragement every single day!
  4. The Workwear Style Guide Learn how to get the most out of the clothes you have + what to add so you have tons of options to dress for work in a way that feels like “you” and empowers you to take on the world! This guide is perfect for a graduation gift, to celebrate a new job, or for your friend who’s heading back to the office after being out of the work world for a while!
  5. A seat to the Creative Tribe Conference This online workshop ticket is perfect for the purposeful business owner– or the friend in your life that wants to take that leap! Learn from 16 wise ladies about how to get unstuck, grow a 6 figure business, when to take the lead + when to outsource and so much more!  
  6. A Write the Word Journal We love this for the girl who loves to journal, to do with your friends in between Bible studies, or to encourage a friend who’s lost a loved one this year.
  7. The New Mama Style Guide Created for first time moms at any point in their pregnancies, breastfeeding mamas, and ladies who are struggling to dress a changing shape or need to transition their wardrobe into mama-hood! This makes such a fun gift for a baby shower, to give the mama in your life a little pre-baby or postpartum pampering, for her first Mother’s Day gift, or even as a push gift!
  8. Make It Happen This book is perfect for inspiring + helping someone make next year the best yet! Gift it to a friend who’s had a lot going on, or the single mom who could use some extra encouragement! Make it even more special for them by writing a few extra notes of encouragement throughout the pages of the book for them to find as they go!

Are you ready to enter to win?! Yay!

Please share this with your friends so we can help a whole lot of ladies make more of what matters happen! Then enter your sweet self below!


a Rafflecopter giveaway

Giveaway ends December 18. Winners will be announced on December 20 on Instagram! Shipping can get expensive, so this is for U.S. entrants only. Thank you for understanding! One winner will be selected for each item, so you have lots of chances to win! If you don’t claim your prize within 24 hours, another winner will be selected, so mark your calendar + keep those gorgeous eyes peeled! :)

Hey Hey It’s The Final Day! + Your Chance To Win ALL The GTR Products!

Ready to remix wardrobe

Happy Monday!!

The We’re-So-Thankful-For-You Sale ends TONIGHT!

So before you turn out the light,

Click your way over to the deals

That will help you fall in love with your closet for reals! ;)

Plus, if you make your purchase before the clock strikes midnight CST, you (along with everyone who has made a purchase during the Thankful Sale!) will be entered to win every single product!

The winner will be chosen + e-mailed later this week + you can keep them for yourself or give them away as presents! Yay!!

Happiest of Mondays from my computer to yours!


Signature copy

Thank You!! We’re Making What Matters Happen Together!

Office Shots (1 of 1)

Hi sweet friend!

I just wanted to send you a little note and say THANK YOU!

We are so SO excited about all the ladies we’re going to be able to bless thanks to y’all + the GTR We’re So Thankful For You Sale!!!

We’ve always had the goal of using Greater Than Rubies to bless lots of people, even beyond helping women use their closets to feel more polished and gorgeous and free up their resources to make more of what really matters to them happen!

In the past, we’ve done more in small ways, but this year, we wanted to do something bigger!

So for every GTR product purchased, we give one to a woman in transition.

Maybe she’s recovering from abuse, maybe her family is struggling to make ends meet, or maybe she’s been sick and feeling prettier will give her the energy she needs to fight her battle today. Whatever her story, we want to help in a way that’s fun and makes the harder steps a little bit easier!

Thank you for helping us bless these women!

We’re SO grateful for you!


Signature copy+ the GTR team!

P.S. We’re looking for more organizations to partner with for this- if you know of any, please let me know!

The Sale Is Live! + A Fun Little Present For You!


It’s finally heeeeeeere!

The Greater Than Rubies “We’re So Thankful For You!” Sale is LIVE! + all 3 of our brand new Wardrobe Transition Style Guides (for new mamas, workwear, or if you’re 40+!) are part of it! Yay!!

Use the code ‘1FOR1’ to get 50% off now through Monday!

Plus, whether you’re out braving the crowds or snuggled up at home, I made you a Christmas play list as a fun little present, because this is the first day of the year I listen to Christmas music and I CANNOT WAIT!

I plan to play it all day long while I (well, ok, let’s be real, Troy) drags our decorations out of the attic and I pretend I’m a very tall elf bringing Christmas cheer for all the world to hear!

Happy Black Friday, lady!

Signature copy

Happy Thanksgiving, Lady!

dance (1 of 1)-13

I’m grateful for a lot of things, but especially you!

Thank you so much for being part of Greater Than Rubies!

Have the best Thanksgiving, sweet friend! (And if you’re not in the states, have the best Thursday! :))


Signature copy

I Want To Help You Figure Out Your Next Style Step!

Remix Your Wardrobe

Good morning, sweet friend!

We’ve had the best time walking through The Piece of Cake Closet Challenge with you!!

Seeing so many of you go from frustrated + feeling like you had nothing to wear (and worrying that you might never figure out your style!) to putting together outfits that pump you up + starting to create a closet and style you LOVE– gosh, girl, we are SO PROUD of you!!

Even if the challenge left you hungry for more, know that you rocked it! Creating and polishing your style is a process, and you just moved yourself further forward than most women ever do!

But we want to help you get exactly where you want to go! So we’ve also got a few resources up our polka dotted sleeves to help if you’re ready to feel even more polished and free up more of your time + money for the things that matter to you! 

Here they are:

  • I want to personally help you figure out what your next style step is! I’ll be in the Piece of Cake Closet Challenge Facebook group answering your questions Friday-Monday, so come say hi!
  • The Greater Than Rubies “We’re So Thankful For You!” Sale is this Friday, November 25- Monday, November 28- and it’s the biggest EVER! This is just a little way for us to say THANK YOU for being part of Greater Than Rubies! We absolutely adore you + are honored to get to do a little bit of life together!! These are the lowest prices of the year for all of our products (including the brand-new Wardrobe Transition guides launching Friday!!), so buy for yourself (and maybe your BFF, too!) during the sale for the best deal!
  • So many of you have told us you wanted more step by step guidance on how to transition your wardrobe through specific seasons, like a new job, becoming a mama, or dressing well after 40, so we’re adding 3 brand-new wardrobe transition guides to the Greater Than Rubies Shop! We’ve had the best time testing these with some of you and can’t wait for them to be available to everyone on Friday!! (If you think one of these might be your next style step, but have a question, come ask it in the Facebook group!)
  • And the 1 for 1 program is helping us make more of what matters happen together right now! For every single GTR product purchased, we give one to a woman in transition! Maybe she’s recovering from abuse, maybe her family is struggling to make ends meet, or maybe she’s sick and feeling prettier will give her the energy she needs to fight her battle today. Whatever her story, we want to help in a way that’s fun and makes the harder steps a little bit easier! THANK YOU for helping us make more of what matters happen!!

Gosh, our hearts are overflowing right now! If you’re in the states, have the most wonderful Thanksgiving tomorrow, and if not, have the best Thursday!! :)

We are so, SO grateful for you!


Signature copy